The
ICT Industry in the UK is now one of the largest and influential areas of business. It offers end user companies the best
possible way to differentiate themselves from their competitors and enables them to do business more efficiently. At
least that is the promise.......
Operating as a business in the ICT Channel is not easy, competition is
immense from organisations both larger and smaller than yourself, from your own partners and even from vendors themselves.
Being an effective Systems Integrator, Value Added Reseller or (Managed) Service Provider means absolute focus on your customer
needs and opportunities.
Knowing this all good channel businesses focus their sales and service at
the end user, which is arguably the best place to do this. This often means neglecting the Vendors and Distributors in
the Channel, who through their own customer facing sales and marketing efforts are an ideal prtner to help the channel.
'Catch 22' how does a channel SI, VAR, MSP focus in both directions without
having un managebale costs? .
New Sales Limited 'does what it says on the tin' the business was set up
to create new sales opportunities for the ICT channel by enabling the effective management of the Distribution and Vendor
element.
This is done through a trusted network of sales and marketing consultants (backed up by technical pre-sales) that have
proven track records with end user customers / distributors / vendors.
